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2017-04-05

The Webby Awards’ Social – Best Photography & Graphics category recognises social media experiences that prominently feature the use of photography or incorporate the use of graphics. Canon Australia has been nominated alongside global channels of Red Bull, National Geographic and Nike’s Jordan Brand. As a Webby Nominee, Canon Australia has been singled out as one of the five best in the world, and among the top 9% of all work entered.

“Our vision is to be a brand that is known for what people do with our products and our social media channels are critical to achieving this,” says Nina Spannari, Canon Australia’s Head of Digital Marketing.“In Australia our brand philosophy of ‘No One Sees It Like You’ is more than a strap line, it’s a commitment to nurture and celebrate each individual’s unique view of the world, so our social media channels are enabled by us but powered by the community. The result is a buzzing community of creativity, with stunning imagery that continues to inspire everyone, including us at Canon.”

Putting the brand belief into action, Canon Australia uses its various channels to profile its followers, contributors, and Master photographers. The Canon Australia Instagram channel is the company’s largest and fastest growing community, comprising 100% user-generated content. This has led to a follower growth of 200,000 people within just two years. To celebrate the community, Canon Australia also develops an annual coffee-table book showcasing photographers featured on the channel.

Recognising the work of community members across the Canon Australia channels has been key to engagement and follower growth. In 2016 alone, Canon Australia featured approximately 1500 photographers from all walks of life across Facebook, Instagram and Twitter, leveraging user-generated content to build engagement and relationships with the brand. Also growing strongly, Canon Australia’s YouTube channel had 6.9M views which equates to a viewing time of 15-million minutes (29 years and 172 days).

The Webby Awards, hailed by the New York Times as the “Internet’s highest honour,” is the leading international awards organisation honouring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, and Podcasts & Digital Audio.

All Nominees are eligible to win the Internet industry’s two most prestigious awards: The Webby Award, as selected by the Academy, and The Webby People’s Voice Award, voted on by the online public at http://vote.webbyawards.com. People’s Voice voting closes on Thursday 20 April.

Vote for Canon Australia here and remember to confirm your vote with your email address!

Winners will be announced in New York, USA onMonday, 15 May, 2017.

Canon Australia’s social pages can be viewed at the below channels:

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